Enable document download tracking
I use the page redirect facility to link urls to documents, but Hubspot Analytics does not enable me to track the number of page views (and therefore the number of downloads).
I would like a toggle box added alongside the url redirect field allowing me to choose whether or not to track activity.
I know capture forms give us the sales info we need, but it would really help if I could just look at a display that told me how many times a file was actually downloaded. This is especially helpful for reporting back to clients; they love to know about form completes, but they also want to know actual downloads. It blows my mind that Hubspot doesn't track something so simple.
This is a big competitive advantage for Pardot and Marketo, honestly, and It seems like Sidekick is doing something similar for sales emails. You can even use it for lead scoring.
I believe Pardot does it by creating a tracking URL that redirects to the file for every document, and has a button in their WYSIWYG editors for adding documents (that uses that redirect link instead of the link to the file.)
David Moore commented
I also need to be able to track file downloads. Both Pardot & Marketo let you create lists off of prospects who have viewed a file (clicked the link created when you upload it).
We upload competitive sales sheets as PDF's to hubspot so our sales team can email them to individual prospects. I do not want prospects to have to go to a landing page to download it, it needs to just open & still be tracked.
Even if I use a landing page, there is no way for me to see show has clicked the link. I can only know if they made it to the page, not if they actually downloaded the PDF.
Great idea - I updated the idea title to "enable document download tracking" because that would be great.
Nicole REineke commented
My specific request is to enable document download tracking without having to do some workaround, but I will take this if it is the closest I can get.
Mark Mathson commented
I think that this is a good suggestion. For those that want to put @dmscott's philosophy of distributing some premium content for free to encourage mass download/sharing, having the ability to track PDF or document downloads is helpful.
To that end, I am sure something similar could be arranged similarly to how Google Analytics can create Virtual Pageviews as outlined here: http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55529