Integrate ROI calculation
It would be great to integrate budgeting and cost data to help calculate and report on cost per lead, cost per acquisition and end-to-end ROI information from different sources or campaigns.
Wes Ogden commented
This is a fantastic idea --- it would take the reporting platform to the next level and eliminate the need to use another service.
yes please - it's crazy that the only way to do this is either in excel or in a 3rd party crm solution! We are using Hubspot CRM & marketing & ideally for each individual lead source or campaign - say a trade show - I could put in the cost of the event in a field, and then based on how many MQLs, SQLs, Opportunities and Deals were created as part of this campaign, it would automatically calculate the cost per each. And if I could have this in a dashboard, even better! The current campaign tool is almost useless for B2B since the goals only include visits, contacts & customers. For a B2B company, it has to also include MQLs, SQLs etc.
Hadar Duek commented
An interesting idea would be to add a field on the campaign level called cost per lead. Since we have the marketing budget already set for the campaign and the # of customers who came in from that campaign, it would be a simple calculation and help evaluate which historical campaigns have not only been most effective but also most efficient.
Andrew Erickson commented
Yes, please! Would be extremely useful to be able to attribute revenue to campaigns and campaign costs as we close deals in the CRM.
Love the new campaign tool. I'd like to see functionality that would allow me to input cost data and then report things like cost per lead. I'm doing this in Excel now but it would be ideal if it was inside Hubspot.
Dennis Batchelor commented
I'd love to see an ROI calculator implemented in a way that accounts for repeat customers. Today, once a lead is converted to a customer, no subsequent purchases register as customer conversions. I have to rely on Google Analytics for this data.
These are terrific ideas and you can rest assured we will be embracing both the wide customer lifecycle as well as transactions and lifetime value as we move the contact/lead database forward.
The reason to be able to put a dollar amount to the lead will help in figuring out ROI.