Email A/B split test with different dates or times
We all know that different times and days can make all the difference to open and click through rates. It would be great if we could run a test on a small percentage of emails and then decide when we will send the remainder according to the results.
Harriet Mills commented
We were looking forward to using the A/B testing feature to find the best time of day to send emails using time as a variable with our customers. This would be a helpful feature to add to Hubspot.
Same idea with 16 votes posted here: http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/6155506-a-b-test-for-email-send-time
Totally agree with this suggestion. In my case, I do B2B marketing, so my emails are going to professional clients that will be checking their email during the work day. Thus, I would like to be able to A/B test open and click through rates if we send the email early in the morning and just before lunch, for example. The time of day can make a huge difference, as the the original poster said, so it'd be great to see Hubspot implement this.
Take a look at HubSpot's new integration with Seventh Sense. It solves this problem in an automated way—it customized the send time for each contact. We've been using it for the last few months and love it.
Kyle Kinder commented
Agree, we are running into the same issue. We would like the ability to send to one list but split up the send times by day and time of day. Instead we are forced to arbitrarily split up our list into smaller lists and schedule/clone each email.
Andrew Graft commented
I was quite surprised to discover that this is not available, especially given that it was one of the first tests our consultant suggested we conduct...determining the time of day that works best for our audience. Instead it requires that you create separate emails and separate lists.
Dani Damaske commented
We're always looking for new ways to test and would like to A/B test time and date sent as well. The manual way of doing this is quite cumbersome.