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A/B test automated emails

Currently, A/B testing options for email campaigns disappear when selected for automation.

Anyway we can add this to the A/B testing capability?

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    TimTim shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
    HubSpotterAdminHubSpotter (Admin, HubSpot) responded  · 

    Thanks everybody for this suggestion. Optimizing workflows and automated emails is definitely something we would like to have in the future.

    43 comments

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      • Anonymous commented  ·   ·  Flag as inappropriate

        Yes please add this. Would be great if automated emails could run A/B testing and automatically optimize after significant relevance is hit, then only letting the better performing email run.

      • Anonymous commented  ·   ·  Flag as inappropriate

        Please add this it is crucial for optimizing emails sent via hubspot in our onboarding flow!!

      • Anonymous commented  ·   ·  Flag as inappropriate

        Please add this! We are trying to optimize our workflows and it's really hard to do without quantifiable data.

      • SannaSanna commented  ·   ·  Flag as inappropriate

        This would be very useful. The way to A/B test workflows right now is too complex and time consuming.

      • PaxtonPaxton commented  ·   ·  Flag as inappropriate

        Before this is implemented there is a workaround if you have a set recipient list. Create your own lists and split the recipients with an IF branch in the workflow. Then compare the two emails to each-other in the email dashboard.

        The best way to split up the lists of contacts easily would be to export and populate a new custom contact property, "Variation {date}" with one of two values; 'A' or 'B'. Split the contacts up evenly in both buckets.

        Clone the automated email and change one thing to create the two versions use each version in one branch after the IF branch separates contacts evenly based All this would tell you is which subject line works better and then you could change the steps of the workflow to only use the winner of the two variations after statistical significance points toward A or B as the distinct winner. With automated emails this may take some time, and patience will be key.

      • RebeccaRebecca commented  ·   ·  Flag as inappropriate

        We use automated emails 90% of the time - so the lack of A/B testing for them is pretty frustrating!

      • Andrew MattockAndrew Mattock commented  ·   ·  Flag as inappropriate

        This is an essential feature for enterprise clients versus hacky time consuming workarounds. Makes Marketo look like an attractive alternative at this point.

      • KaseyKasey commented  ·   ·  Flag as inappropriate

        Yes, please! +100 for this! It's essential to improving our email communication and drip campaigns.

      • Anonymous commented  ·   ·  Flag as inappropriate

        Really need this feature. A/B testing workflows right now in our "hack-around" process is just painful and painstaking. Takes way too much time.

      • Ian ShieldsIan Shields commented  ·   ·  Flag as inappropriate

        Marketo has A/B testing in their automated nurturing program which also automatically sends the winning email when statistical significance is met. The capability to A/B test and auto-send the winning email is sorely needed in Hubspot.

      • LauraLaura commented  ·   ·  Flag as inappropriate

        Check out the Seventh Sense / HubSpot integration. They have the tools available to do this and are a HubSpot Connect partner.

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