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A/B test automated emails

Currently, A/B testing options for email campaigns disappear when selected for automation.

Anyway we can add this to the A/B testing capability?

570 votes
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    TimTim shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

    32 comments

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      • KaseyKasey commented  ·   ·  Flag as inappropriate

        Yes, please! +100 for this! It's essential to improving our email communication and drip campaigns.

      • Anonymous commented  ·   ·  Flag as inappropriate

        Really need this feature. A/B testing workflows right now in our "hack-around" process is just painful and painstaking. Takes way too much time.

      • Ian ShieldsIan Shields commented  ·   ·  Flag as inappropriate

        Marketo has A/B testing in their automated nurturing program which also automatically sends the winning email when statistical significance is met. The capability to A/B test and auto-send the winning email is sorely needed in Hubspot.

      • LauraLaura commented  ·   ·  Flag as inappropriate

        Check out the Seventh Sense / HubSpot integration. They have the tools available to do this and are a HubSpot Connect partner.

      • Anonymous commented  ·   ·  Flag as inappropriate

        A/B Testing of automated emails tied to workflows is more than just a "nice to have" feature. This would greatly benefit email optimization and testing since the automated emails tied to our workflows get sent out regularly.

      • AndrewAndrew commented  ·   ·  Flag as inappropriate

        Really not sure how this doesn't exist. Makes no sense since the automated emails are the ones that get sent out the most and would most benefit from testing.

      • Christopher KiertzChristopher Kiertz commented  ·   ·  Flag as inappropriate

        As a marketer focused on optimizing lead nurture, this lacking feature is a major downfall to the HubSpot product. The only way to test emails is to completely remove one email and substitute another. Other than the obvious inconsistent user experience (for those already in the changed workflow), it's never a true A/B test. This has been upvoted for a long time, let's go HS!!

      • Anonymous commented  ·   ·  Flag as inappropriate

        Anyone hear any update on this? Or has anyone figured out a work-around? Most of our emails go out through workflows so right now we can't A/B test and we're flying blind.

      • JacobJacob commented  ·   ·  Flag as inappropriate

        I'm really surprised this isn't in the product already. Just upgraded to enterprise, thought this was included :(

      • Anonymous commented  ·   ·  Flag as inappropriate

        Crucial to being able to test and optimise lead nurture campaigns. Pretty please put at the top of the list.

      • Christopher KiertzChristopher Kiertz commented  ·   ·  Flag as inappropriate

        This is absolutely essential for any marketer trying to optimize lead nurture campaigns. Wondering when we can expect an update to this?

      • CorbinCorbin commented  ·   ·  Flag as inappropriate

        Desperately need this feature along with ability to A/B test entire workflows. Would love to beta test this feature down the road.

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