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E-mails to be sent at specific time in any time zone

Research shows that 2-4 PM is the best timeframe to optimize opening & clicking of e-mails. Mailchimp allows you to set a specific time (in any timezone) for devlivery thereby creating a queue of e-mails to go out exactly at 2 PM everywhere around the world. HubSpot should do this too so that we can focus all of our e-mails to come out of HubSpot as opposed to a 3rd party product like Mailchimp.

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    Anonymous shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
    Omer GafnyOmer Gafny shared a merged idea: Send time optimization  ·   · 
    Adam HengeveldAdam Hengeveld shared a merged idea: Allow us to timewarp emails to send by time zones of recipients  ·   · 
    Anonymous shared a merged idea: Op  ·   · 

    29 comments

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      • Ian ShieldsIan Shields commented  ·   ·  Flag as inappropriate

        Sending out emails according to time zone is a simple but vital for segmentation that cannot be rolled out soon enough.

      • Shar PrestwichShar Prestwich commented  ·   ·  Flag as inappropriate

        This smart send would be great to have while we are utilizing ab testing. When you create an ab test the smart send feature disappears and you can only pick one time to mass send out an email.

      • AsiaAsia commented  ·   ·  Flag as inappropriate

        HubSpot should also add the ability to cancel an email, so that if there's a problem or error that's revealed in the earlier deliveries, there is still time to cancel and correct the mistake before it is sent to the rest of the list.

      • LauraLaura commented  ·   ·  Flag as inappropriate

        We're a HubSpot agency partner and had the same issue. We've started using the new Seventh Sense / HubSpot integration which solves this problem perfectly (although in a different way). It analyzes your historical data within HubSpot and then allows you to personalize the send time for each contact. Much better than worrying about time zones and everything. We've seen a big improvement in engagement, decrease in unsubscribes (this is what we were most excited about) and better deliverability than we've had previously.

      • Anonymous commented  ·   ·  Flag as inappropriate

        Hi there,
        any update on when this feature will be available? We have clients with databases across the world and I would love to report back to them that there is a date in mind for the implementation for this.
        Thanks so much

      • Joachim KochJoachim Koch commented  ·   ·  Flag as inappropriate

        Great news. Please make sure to also enable this for (1) blog post notifications as well as (2) automated emails.

        Thanks again,

      • Kevin WalshKevin Walsh commented  ·   ·  Flag as inappropriate

        "Worldata Research examined the effects of using time-zone adjusted email delivery versus general email delivery during the deployment of your email campaigns. The use of time-zone adjusted email delivery was shown to help improve overall ‘Open Rates” by 16%. When setting up your email deployment times, the location of where your emails are being sent should always be taken into consideration. The time of day your message is released will make a significant difference in your overall email performance. The hours between 5:30 a.m. and 10 a.m. are revealed to be the most beneficial times to have your emails deployed. By having awareness of time-zone differences, you have the ability to hit your prospect’s inboxes at the same time all over the world and focus on this window of opportunity. This approach will improve response rates and generate an increase in the success of your email campaign."

      • OdetteOdette commented  ·   ·  Flag as inappropriate

        This is another plea for support for this feature.
        As a company operating across the globe, it's critical for me to send emails at the most appropriate time of day in each region. It would save significant time trying to calculate the time differences.

        Thanks!

      • Ken PulvermanKen Pulverman commented  ·   ·  Flag as inappropriate

        So we are coming on a year since you said you would build this. In my first campaign we are running in the system, I was receiving e-mails at 7:30pm on the East Coast. Our target audience is generally gone by the time and likely won't go back to look at vendor e-mails from a previous day. When do you anticipate completing this necessary feature that all other platforms have?

      • Mat PhillipsMat Phillips commented  ·   ·  Flag as inappropriate

        Act-on can send by time and it's fair to say that after a side-by-side comparison, delivering at optimal times dramatically increases response.. Just in case this helps anyone.. (p.s. we are HS customers, just trying to help the group)

      • MonicaMonica commented  ·   ·  Flag as inappropriate

        Is there an update on when this will be available? It's a basic feature that will make a huge difference to a lot of us!

      • Rick JohnstonRick Johnston commented  ·   ·  Flag as inappropriate

        +1. Also, hubspot should be able mine the timezone from the IP address of the visitor and automatically record that on each contact.

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